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Wang Jing

Alice Wang

西北大学凯洛格商学院博士
长江商学院市场营销学访问副教授

Email:
alicewang@ckgsb.edu.cn

下载个人简历

教授简介:

王教授现为长江商学院市场学访问副教授,并任教于美国爱荷华大学。在过去几年中,王博士在国际著名期刊Journal of Marketing Research、Journal of Consumer Research、Management Science、Journal of Consumer Psychology发表多篇论文,并被大量引用。王教授曾获得多项学术及教学奖项,包括Wendell Smith Research Award、Henry B. Tippie Research Fellow、Dean's Teaching Award、Leonard A. Hadley Research Fellow、Center for Asian and Pacific Studies Research Grant等。王教授曾担任Journal of Consumer Psychology 客座副主编,并现任Journal of the Academy of Marketing Science的编委会成员。

 

主要研究领域

孤独对消费者行为的影响
消费者道德行为研究
年龄与消费者行为
媒体和广告的效用
消费者动机研究
专业知识和消费者行为

主讲课程:

  • 市场营销管理 Marketing Management
  • 整合营销传播 Integrated Marketing Communications

主要学术成果

  1. Wang, Jing and Catherine A. Cole (2016),“The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?”Management Science62(7), 2039-2053.

  2. Sinha, Jayati and Jing Wang (2013), “How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption,”Journal of Marketing Research50(5), 590-605.

  3. Nam, Myungwoo, Jing Wang, and Angela Y. Lee (2012), "The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability,” Journal of Consumer Research39, 736-750.

  4. Wang, Jing, Rui (Juliet) Zhu, and Baba Shiv (2012), “The Lonely Consumer: Loner or Conformer?” Journal of Consumer Research38, 1116-1128.

  5. Wang, Jing and Bobby J. Calder (2009), “Media Engagement and Advertising: Transportation, Matching, Transference and Intrusion,’ Journal of Consumer Psychology19, 546-555.

  6. Zhang, Meng and Jing Wang (2009), “Psychological Distance Asymmetry: The Spatial Dimension vs. Other Dimensions,” Journal of Consumer Psychology19, 497-507.

  7. Wang, Jing and Bobby J. Calder (2006), “Media Transportation and Advertising,” Journal of Consumer Research33, 151-162.

  8. Wang, Jing and Angela Y. Lee (2006),“The Role of Regulatory Focus in Preference Construction,” Journal of Marketing Research43, 28-38.

  9. Wang, Jing and Robert S. Wyer (2002),“Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations,” Journal of Consumer Psychology12, 327-340.